Users will soon have a fresh option that permits them to reduce the volume of AI-made content appearing in their feeds. This initiative comes as the service revealed that it now features over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global launch. This development coincides with a rise in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the quickest rising content creators on another major platform primarily display AI-generated videos. A large amount of this content is considered “AI slop”, a label for substandard, mass-produced content that is typically absurd or bizarre.
Our research shows that a lot of users like content created using AI tools, from AI artwork to informative clips, and we aim to give people the option to adjust the amount of that, based on their own choices,” stated a company executive.
Scale of AI Content
The service disclosed that there are now over a billion videos on its service tagged as artificially created. In total, more than 100 million videos are added to the service each day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the level of artificial media they view by using the “manage topic” feature in the app and choosing the AI content topic. Further subjects that can already be adjusted under the tool cover news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige users to identify convincing AI-made content, and it prohibits harmful fake videos of celebrities or emergencies. Any believable AI video that is not labeled can be deleted under its terms of service.
In addition, the service will henceforth apply an artificially created label to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This step is intended to stop users from seeking to evade the labeling process.
Educational Initiatives
The platform is also launching a $2m AI literacy fund for specialists and institutions to produce informative material about responsible artificial intelligence. This program will support charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over plans to make redundant hundreds of safety staff in the United Kingdom. The company is expected to reduce 439 jobs in its user protection division in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by automated systems.
A senior executive clarified that human moderation would continue to be important, but AI can protect employees by eliminating the most distressing content ahead of it gets reviewed by people. TikTok stated a notable drop in shocking and graphic content handled by safety staff over the last 12 months due to the use of its AI tools.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
